A Look at CRM-Customer Relationship Mgmt

Customer Relationship Management

Customer Relationship Management (CRM) is an obstacle hindering many small businesses today.

As a small business or entrepreneurship grows, we tend to think we can keep all of our files and customer data in a manageable and comfortable spreadsheet or table.  And then the business grows and grows, and before we know it, we’ve lost our grasp on it.  The result is a disappointing loss of business growth due to haphazard customer follow up and semi-acceptable document organization.

Thankfully, there is an affordable solution!  There are many versions of CRM software on the market, with just as ample variations of costs.  A few that I have found to be acceptable for small businesses are KarmaCRM, Batchbook, and LandslideCRM.

KarmaCRM is extremely versatile and customizable, so it can be used for virtually any small business.  It will integrate with outlook, gmail, google apps, linkedin, and twitter.  Karma has a customizable dashboard to see everything at a glance, and also has a mobile app, so you always have your information with you.  It comes with a 30 day free trial and, depending on your customer base, is either free or $8 per month.  You can check out their website at www.karma.com.

Batchbook is a similar product, which also integrates well with almost any existing program.  It also has a desktop, as well as mobile version, so you have your information with you wherever you go.  This program, in my opinion, is better suited to an environment with a team of several people who collaborate regularly.  It also comes with a 30 day free trial, but has a larger price tag, at $39 per month.  Their website is www.batchbook.com.

LandslideCRM is a very user-friendly tool with a great technical support team.  It will customize and integrate with most other software, including quickbooks and outlook.  They also offer bi-weekly training webinars.  There are a variety of pricing options for this software, but for a small business with one user and up to 500 contacts, it is free.  You can check them out at www.campaignercrm.com.

Customers and customer contact is the lifeblood of business growth and good Customer Relationship Management is a vital tool.  With free software out there so readily available, I would highly recommend implementing it into any business.

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